Collections

One idea. Many ways to wear it.

Drop 01 comes first. These are the directions PROOF could go next, shown as concept boards. Tell me on Instagram which one you’d wear and it moves up the list.

Core & Signature

Drop 01 and the core line. Black and white basics with the PROOF mark, the signature back print, the PROOF44 cap and the devil and angel hoodies.

Concept

Everyday Discipline

Washed heavyweight tees, hoodies, joggers and a quarter-zip. The uniform for every day, not just gym days.

Concept

Technical Streetwear

Shell jacket, cargo trousers, training shorts and a sling bag in black, with red zip pulls.

Concept

Vintage Washed

Garment-dyed black, burgundy and cream, with the distressed PROOF print and Built. Not. Bought. on the back.

Concept

Varsity

Varsity jackets with chenille PROOF lettering, rugby stripes, crewnecks and a matching cap.

Concept

Retro Sport

Track tops, rugby polos and ringer tees in burgundy, navy and cream.

Concept

Outdoor

Sherpa fleece, a quilted gilet and a waterproof shell in olive, stone and black.

Concept

Luxury Resort

Knitted polos, linen shirts, shorts and trousers in cream, olive and chocolate.

Concept

PROOF Kids

Small steps. Big proof. Tracksuits, tees, shorts and a backpack in kids’ sizes.

Concept

Concept boards made with AI tools. Final pieces, colours and details will differ.

First sketches

Three lines. One idea.

Concept flats, not final samples. Real product photos follow the 4 Nov shoot.

Black and white only, with the PROOF logo big across the chest. The red underline is the one colour.

Concept flats · not final samples

HoodieBlack

HoodieWhite

TeeBlack

TeeWhite

StringerBlack

ShortsWhite

Small mark on the chest, a full-back print with the logo sitting on a big background graphic. Street is graffiti, Garage is pinstripe and Ink is tattoo flash. Same PROOF logo, different attitude.

Concept flats · not final samples

PROOF StreetHoodie · front

GraffitiHoodie · full back print

PROOF GarageTee · front

PinstripeTee · full back print

PROOF InkTee · front

Tattoo flashTee · full back print

The heavy line. Solid heavyweight pieces in four tonal colours, with branded hardware and a small matching badge.

Concept flats · not final samples

Heavy hoodieSteel

Quarter-zipChalk

Heavy teeRust

StringerAsh

Heavy shortsSteel

BeanieAsh

PROOF · Line two · Coming soonIron.

Chalk
Steel
Rust
Ash

Line: PROOF Iron
Pieces: Heavy hoodie, quarter-zip, T-shirt, stringer, shorts and beanie
Colours: Chalk, Steel, Rust and Ash, one colour per piece
Badge: Small tonal PROOF mark, matching the garment
Detail: Branded hardware and a woven hem label
Fit: Relaxed and boxy
Status: Coming soon

Vote

Which one should come next?

Send the name of the collection and you’re on the list for Drop 01 too.

DM your pick See Drop 01